Legal PPC Specialist · India
PPC Ad Agency
for Lawyers
& Law Firms.
Law firm PPC is one of the most expensive ad verticals in India. A poorly structured campaign bleeds budget on tyre-kickers and research queries. I build Google Ads campaigns for lawyers that target high-intent clients — people searching for a solicitor, not a definition.
₹180
Avg CPC · Legal India
3.1×
Avg ROAS · Law
72h
To go live
25+
Years Experience
150+
Brands Served
0%
Of Spend Charged
72h
To Go Live
1 POC
Direct Access · Always
Why most law firm PPC campaigns fail
Why most law firm PPC campaigns fail.
01
Bidding on broad terms like 'lawyer' or 'advocate'
Eats budget on informational queries — people researching careers, not clients
02
No negative keyword list
Ads showing for 'free legal advice', 'law school', 'legal jobs' — zero conversion intent
03
Generic landing pages
Sending clicks to a homepage instead of a practice-specific page kills Quality Score and conversions
04
No call tracking
Can't attribute which keywords drove consultations — optimising blind
The Fix
How I run PPC for law firms.
Step by step.
01
Practice-area campaign separation
Separate campaigns for family law, criminal defence, property disputes, immigration — each with its own budget, keywords and landing page
02
Intent-filter keyword architecture
Aggressive negative keyword lists blocking research, jobs and DIY queries before your first rupee is spent
03
Consultation-optimised landing pages
Fast, mobile-first pages built for one action: booking a call or WhatsApp consultation
04
Call + form attribution
Every inbound call tracked back to the exact keyword and ad that drove it
05
Compliance-aware ad copy
Bar Council rules and platform policies respected — no misleading guarantees, no prohibited claims
Keywords I target for law firms
Target keywords
that convert.
These are the keyword categories I build campaigns around — high-intent, conversion-optimised, and grouped by purchase stage. Not just search volume — search intent.
divorce lawyer Google Ads
criminal lawyer PPC India
property dispute lawyer ads
immigration lawyer Google Ads
corporate lawyer leads India
law firm digital marketing
advocate Google Ads Bengaluru
family court lawyer leads
high court lawyer PPC
Who I Work With
Types of clients
I take on.
Family Law · Criminal Defence · Property & Real Estate Law · Immigration · Corporate & Commercial · Personal Injury · Divorce & Matrimonial · Debt Recovery
FAQ
Questions about
this specific vertical.
Is PPC worth it for a small law firm?
+
Yes — especially for high-value practice areas like property disputes or matrimonial law where a single retained client justifies a month of ad spend. The key is surgical targeting, not volume.
How much should a law firm spend on Google Ads?
+
In India, ₹30,000–₹80,000/month in ad spend is a practical starting range for most practice areas. Highly competitive metros and practice areas like criminal defence warrant more. I help you model the right budget before you commit.
Can you run ads for multiple practice areas?
+
Yes — and you should. Each practice area gets its own campaign, budget, and landing page. A family law ad should never share a page with a criminal defence enquiry form.
How quickly will I see leads?
+
First leads typically arrive within 72 hours of going live, assuming the landing page and tracking are set up correctly. Quality improves over the first 30 days as negative keywords are refined.
Ready
Stop paying ₹180 a click for the wrong clients.
Let's talk.
Let's talk.
J
Jees Raj
Online · replies within 24 hrs