Education PPC Specialist · India
PPC Ad Agency
for Schools
& EdTech.
Admissions season is short, competition is fierce, and parents and students research obsessively before enquiring. I build enrolment-focused PPC systems for schools, colleges, coaching institutes, and EdTech platforms — campaigns structured to capture intent at the exact moment a decision is forming.
3×
Avg enrolment lead increase
38%
Avg CPL reduction
72h
To first leads
25+
Years Experience
150+
Brands Served
0%
Of Spend Charged
72h
To Go Live
1 POC
Direct Access · Always
Why education PPC campaigns miss their targets
Why education PPC campaigns miss their targets.
01
Campaigns live year-round at flat budget
Education has hard seasonal windows — admissions, entrance exams, course deadlines. Flat annual spend wastes budget in off-season and under-invests at peak
02
Parents and students targeted identically
A parent searching 'CBSE school near me' and a student searching 'MBA colleges Bengaluru' need completely different ads and landing pages
03
Course pages used as landing pages
Course detail pages are for browsers. Enquiry pages with a clear application CTA are for converters — they are not the same thing
04
No counsellor handoff tracking
Knowing how many form submissions came in but not how many turned into counsellor calls or application completions
The Fix
How I run PPC for educational institutions.
Step by step.
01
Seasonal campaign calendar
Budget concentrated in admission windows, entrance exam seasons, and course deadline periods — not spread flat across 12 months
02
Parent vs. student audience separation
Different campaign structures, keywords, ad copy and landing pages for each decision-maker — a parent's concerns are not a student's concerns
03
Application-optimised landing pages
Pages built for one conversion: submitting an enquiry or starting an application — not browsing a course catalogue
04
WhatsApp counsellor integration
Direct routing from ad click to counsellor WhatsApp for instant follow-up — dramatically reducing lead-to-call lag
05
Enrolment attribution
Tracking from first click all the way through to confirmed enrolment — not just form submissions
Keywords I target for education
Target keywords
that convert.
These are the keyword categories I build campaigns around — high-intent, conversion-optimised, and grouped by purchase stage. Not just search volume — search intent.
school admissions Google Ads India
MBA college PPC
coaching institute leads
EdTech Google Ads India
online course lead generation
university admissions PPC
CBSE school near me ads
JEE coaching ads India
education PPC agency
Who I Work With
Types of clients
I take on.
CBSE / ICSE Schools · Engineering & Medical Colleges · MBA & Business Schools · JEE / NEET Coaching · Online Learning Platforms · Skill Development & Vocational · Study Abroad Consultants · Language Schools
FAQ
Questions about
this specific vertical.
When should we start PPC campaigns for admissions?
+
At least 6–8 weeks before your application deadline. Google needs 2–4 weeks of data to optimise bidding, and you need time to iterate on ad copy and landing pages before the peak window hits.
Can you target specific cities or pin codes for local school admissions?
+
Yes — hyper-local geo-targeting down to a 3–5km radius works well for K-12 admissions. For colleges and EdTech, city and region-level targeting is more appropriate.
Do you run campaigns for both Google and Meta for education?
+
Typically yes. Google captures active searchers ('MBA college Bengaluru'); Meta reaches parents and students during research mode and builds brand recall before they're ready to enquire.
How do you measure success beyond form submissions?
+
By tracking counsellor calls, WhatsApp conversations, application starts, and — where CRM data is available — actual enrolments. Revenue attribution, not just lead volume.
Ready
Fill your next intake.
Let's talk.
Let's talk.
J
Jees Raj
Online · replies within 24 hrs