Real Estate PPC Specialist · India & UAE
PPC Ad Agency
for Real Estate
Developers & Brokers.
I've run paid media for residential projects, luxury launches, commercial developments, and land investments across India, Dubai, and the Gulf since 1999. Real estate PPC is all I've done for 25 years. No account managers. No generic playbook. Just campaigns that generate qualified site visits.
47%
Avg CPL drop · 60 days
₹80L+
Monthly spend managed
150+
Property brands
25+
Years Experience
150+
Brands Served
0%
Of Spend Charged
72h
To Go Live
1 POC
Direct Access · Always
Why most real estate PPC campaigns bleed money
Why most real estate PPC campaigns bleed money.
01
No hyperlocal keyword structure
Targeting 'flats in Mumbai' instead of '3BHK Powai ready possession' — wrong intent, wrong audience
02
Investors and end-users lumped together
NRI investors and first-home buyers need completely different messaging, landing pages and bid strategies
03
No site visit attribution
Running ads without knowing which campaign drove actual site visits — not just leads
04
RERA-non-compliant ad copy
Missing mandatory disclosures exposing the developer to regulatory risk on every ad served
The Fix
How I run PPC for real estate.
Step by step.
01
Micro-market keyword architecture
Campaigns built around exact location + configuration + intent: '2BHK Whitefield under 60 lakhs' outperforms 'flats Bengaluru' every time
02
Investor vs end-user audience separation
Different creatives, budgets and landing pages for NRI investors, HNI buyers, and first-home purchasers
03
WhatsApp lead integration
Click-to-WhatsApp ads + instant lead routing to your sales team — faster follow-up, fewer cold leads
04
RERA-compliant copy
All ad copy includes required disclaimers and registration numbers — zero regulatory exposure
05
Site visit attribution
Full-funnel tracking from ad click to WhatsApp conversation to CRM record to confirmed site visit
Keywords I target for real estate
Target keywords
that convert.
These are the keyword categories I build campaigns around — high-intent, conversion-optimised, and grouped by purchase stage. Not just search volume — search intent.
real estate PPC India
property developer Google Ads
2BHK Google Ads campaign
real estate lead generation
property ads Bengaluru
real estate Meta ads India
luxury apartment PPC
NRI property leads
RERA compliant property ads
Who I Work With
Types of clients
I take on.
Residential Developers · Luxury Projects · Commercial Real Estate · Plotted Developments · Brokers & Agents · Co-working Spaces · NRI Marketing · PropTech
FAQ
Questions about
this specific vertical.
What's a realistic CPL for real estate PPC in India?
+
Varies significantly by city and project tier. Tier-1 metros (Mumbai, Bengaluru, Delhi) typically run ₹800–₹2,500 per lead. Luxury projects with longer funnels can justify ₹5,000+. I'll model expected CPL before you commit any spend.
Can you run campaigns for multiple projects simultaneously?
+
Yes — I manage multi-project accounts with separate campaigns per project, each with its own budget, keywords and landing page. Most active clients run 3–8 concurrent campaigns.
Do you work with NRI / UAE real estate marketing?
+
Extensively. I managed real estate PPC in Dubai and the GCC for years. NRI targeting via Google and Meta requires different audience parameters, timezone-aware scheduling, and different messaging — all handled.
How do you handle RERA compliance in ads?
+
Every ad includes required project registration numbers and disclaimers as mandated. Ad copy avoids absolute claims, guaranteed returns, or misleading comparisons. I stay current with state-level RERA variations.
Ready
Cut your CPL by 47% in the first 60 days.
Let's talk.
Let's talk.
J
Jees Raj
Online · replies within 24 hrs