Finance & BFSI PPC Specialist · India
PPC Ad Agency
for Finance
& Insurance.
Financial services PPC is heavily regulated and ferociously competitive. Getting campaigns wrong means account suspensions, compliance violations, or burning budget on unqualified leads. I build SEBI and RBI-aware PPC campaigns for banks, NBFCs, insurance brands, mutual fund houses, and fintech startups — campaigns that generate verified, qualified enquiries within regulatory guardrails.
₹120
Avg CPL · Finance
2.8×
Avg ROAS · BFSI
0%
Ad spend charged
25+
Years Experience
150+
Brands Served
0%
Of Spend Charged
72h
To Go Live
1 POC
Direct Access · Always
Why BFSI PPC campaigns get it wrong
Why BFSI PPC campaigns get it wrong.
01
Compliance violations getting accounts suspended
Financial product ads require specific disclaimers, eligibility disclosures and regulatory statements — missing these gets accounts flagged or suspended
02
Low-intent volume chased over qualified leads
Targeting broad financial keywords generates thousands of curiosity clicks that never convert — the metric that matters is MQL quality, not impression count
03
No lead scoring or qualification
All enquiries treated identically — a loan enquiry from a salaried professional and from a defaulted borrower look the same without qualification filters
04
Long sales cycles not accounted for
B2B financial products have 30–90 day sales cycles — retargeting, nurturing and attribution need to reflect this, not assume same-day conversion
The Fix
How I run PPC for financial services.
Step by step.
01
Compliance-first ad copy
All financial ads include required SEBI/RBI-mandated disclosures, eligibility statements and risk disclaimers — zero regulatory exposure
02
MQL-focused keyword architecture
Intent-filtered keywords targeting 'apply for home loan Bengaluru' not 'what is a home loan' — quality over volume from day one
03
Lead scoring integration
Forms and landing pages built with qualification questions that score leads before they reach your sales team
04
Long-cycle retargeting
Nurture sequences running 30–90 days for high-value financial products — keeping your brand in front of prospects across their decision journey
05
CRM and pipeline integration
Full attribution from first ad click through to closed deal — tying marketing spend directly to loan disbursements, premium collections or AUM growth
Keywords I target for finance
Target keywords
that convert.
These are the keyword categories I build campaigns around — high-intent, conversion-optimised, and grouped by purchase stage. Not just search volume — search intent.
home loan Google Ads India
insurance leads PPC India
mutual fund ad campaigns
NBFC digital marketing
fintech Google Ads
BFSI PPC agency India
life insurance lead generation
credit card Google Ads India
loan against property ads
Who I Work With
Types of clients
I take on.
Banks & NBFCs · Insurance (Life, Health, General) · Mutual Funds & Wealth Management · Fintech & Lending Apps · Credit Cards · Home Loans & Mortgages · Business Loans · CA & Tax Advisory
FAQ
Questions about
this specific vertical.
Can Google Ads be run for regulated financial products in India?
+
Yes — with proper certification and disclosures. Google requires financial advertisers to complete verification for certain product categories. I handle certification requirements and ensure all ads meet current platform and SEBI/RBI guidelines.
How do you handle lead quality for financial products?
+
Landing page qualification forms filter out low-intent enquiries before they reach your CRM. Key qualification fields (income, employment type, credit profile indicators) are built into the form architecture.
Do you work with B2B financial services?
+
Yes — treasury products, enterprise lending, insurance for corporates, and B2B fintech all have distinct audience targeting requirements. LinkedIn and Google combined typically work well for B2B financial products.
What's a realistic CPL for financial services PPC in India?
+
Varies enormously by product. Personal loan leads might be ₹80–₹200. Home loan leads ₹300–₹800. Insurance qualified leads ₹150–₹500. Mutual fund SIP leads ₹100–₹300. I'll model realistic CPL targets for your specific product before any spend is committed.
Ready
Qualified financial leads.
Let's talk.
Let's talk.
J
Jees Raj
Online · replies within 24 hrs