E-Commerce PPC Specialist · D2C Brands
PPC Ad Agency
for E-Commerce
& D2C Brands.
E-commerce PPC that isn't built around ROAS is just burning budget. I design full-funnel paid media systems for D2C brands — from Google Shopping and Performance Max to Meta dynamic catalogues and retargeting — all wired to revenue, not vanity metrics.
5.2×
Avg ROAS · E-Com
44%
Avg CAC reduction
150+
Brands scaled
25+
Years Experience
150+
Brands Served
0%
Of Spend Charged
72h
To Go Live
1 POC
Direct Access · Always
Where e-commerce PPC budgets go to die
Where e-commerce PPC budgets go to die.
01
Unoptimised product feeds
Poor titles, missing attributes and wrong categories in Google Shopping feeds destroy impression share before campaigns even launch
02
Broad match on brand terms
Spending on your own brand name at full CPC when bid adjustments and brand exclusions would cost 80% less
03
No cart abandoner retargeting
Spending 100% of budget on prospecting while cart abandoners — the highest-intent audience — go unretargeted
04
ROAS targets set without data
Setting tROAS before the account has enough conversion data forces Google into a learning loop that never resolves
The Fix
How I run PPC for e-commerce brands.
Step by step.
01
Feed-first setup
Product feed audit and optimisation before any campaign launches — titles, descriptions, GTINs, categories, custom labels all cleaned
02
Shopping + PMax architecture
Smart separation of branded, non-branded and competitor campaigns with Performance Max layered for incremental reach
03
Cart abandoner retargeting
Dynamic retargeting on Meta and Google Display for users who viewed, added to cart or initiated checkout — the highest-ROAS audience segment
04
LTV-based bidding
Bidding strategies informed by customer lifetime value, not just first-order ROAS — acquiring customers who repeat-purchase
05
Weekly ROAS reporting
Revenue-tied reports every week: spend, ROAS, new vs. returning revenue, CAC — no vanity impressions
Keywords I target for e-commerce
Target keywords
that convert.
These are the keyword categories I build campaigns around — high-intent, conversion-optimised, and grouped by purchase stage. Not just search volume — search intent.
Google Shopping ads management India
e-commerce PPC agency
D2C brand Google Ads
Performance Max management India
Meta ads D2C India
product feed optimisation
e-commerce ROAS improvement
cart abandoner retargeting
Shopify Google Ads India
Who I Work With
Types of clients
I take on.
D2C Apparel & Fashion · Beauty & Skincare · Electronics & Gadgets · Home & Furniture · Food & Beverage · Sports & Fitness · Jewellery · Books & Stationery
FAQ
Questions about
this specific vertical.
Do you work with Shopify and WooCommerce stores?
+
Yes — both. Feed setup, Google Merchant Center, conversion tracking via GA4 or native Shopify analytics, and Meta Pixel are all part of onboarding.
What's a realistic ROAS target for Indian e-commerce?
+
Varies significantly by category. Fashion and accessories typically achieve 3–5× ROAS; electronics and high-ticket items can achieve 6–10× once campaigns mature. I'll model realistic targets based on your category and margins before you commit.
Can you run international campaigns for Indian D2C brands?
+
Yes — UAE, UK, US, Australia, and Southeast Asia are all markets I've run successfully for Indian brands. Different targeting parameters, creative angles and bid strategies apply.
How long does it take to see ROAS improvement?
+
Meaningful improvement is typically visible within 30 days for accounts with existing data. For new accounts, 60–90 days is a realistic timeline to reach stable, optimised performance.
Ready
Scale your ROAS.
Let's talk.
Let's talk.
J
Jees Raj
Online · replies within 24 hrs