Freelance PPC Consultant · Since 2004
About
Jees Raj.
I'm a freelance pay per click expert with 25+ years building high-performance ad campaigns across Google, Meta, and beyond. I've worked with 150+ brands — from bootstrapped startups to multinational corporations — across the UAE, UK, US, India, and Southeast Asia. My job is simple: make every rupee of your ad spend work harder.
Professional Profile · Verified
PPC Active
Performance marketing strategist and PPC specialist. 25+ years across Google Ads, Meta Ads, and full-funnel paid media. Former CMO, consultant to global brands, now working directly with businesses to scale paid acquisition.
Google Ads
Meta Ads
GA4 & GTM
tROAS Bidding
CRO
Funnel Automation
A/B Testing
Attribution
25+
Yrs Exp.
150+
Brands
3.2×
Avg. ROAS
25+
Years Experience
Running paid campaigns since 1999 across Google, Meta, and beyond.
150+
Brands Served
From solo startups to multinationals across 10+ industries globally.
47%
Avg. CPL Drop
Average cost-per-lead reduction after full-funnel optimisation.
3.2×
Avg. ROAS
Return on ad spend across all active accounts and industries.
25+ years of paid media experience. One direct point of contact.
No junior account managers · No agency markup · Just results
Career History
20 years.
One craft.
2020 – Present
Freelance PPC Consultant
JEESPPC.IN · Remote · Global
Independent PPC practice serving businesses across real estate, e-commerce, SaaS, education, healthcare, and finance. Managing Google & Meta campaigns end-to-end — from audit and strategy to launch, optimisation, and reporting. Average client CPL reduction: 47%. Average ROAS: 3.2×.
2016 – 2020
Chief Marketing Officer
Viralify · UK
Led performance marketing strategy for a UK-based digital agency. Built and managed paid media teams across Google, Meta, and programmatic channels. Oversaw £2M+ in monthly ad spend across 40+ client accounts spanning e-commerce, SaaS, and B2B.
2012 – 2016
Performance Consultant
Publicis Groupe
Embedded performance marketing consultant within Publicis Groupe's digital division. Worked across multiple client verticals including automotive, retail, and financial services. Responsible for paid search strategy, audience architecture, and cross-channel attribution modelling.
2008 – 2012
Paid Ads Strategist
PropTiger · UAE
Managed paid media for a leading UAE real estate portal. Built keyword infrastructure covering properties across Dubai, Abu Dhabi, and the wider GCC. Deep exposure to high-intent, high-volume real estate PPC in a competitive international market.
1999 – 2008
Digital Advertising Executive
Early Career · UAE
Started in digital advertising in the UAE during the early AdWords era. Built foundational skills in search advertising, keyword research, and campaign architecture when the discipline was still being invented. Worked across local UAE businesses, classifieds, and early e-commerce in the region.
Core Expertise
What I'm
actually good at.
⚡
Google Ads
Search, Shopping, Display, YouTube, Performance Max. Full campaign architecture from keyword structure to smart bidding and tROAS optimisation.
◈
Meta Ads
Facebook and Instagram campaigns built for lead gen and ROAS. Audience architecture, creative testing, and retargeting flows that scale profitably.
⬡
Landing Page CRO
Mobile-first, sub-3s pages designed to convert paid traffic. Persuasive copy, CTA hierarchy, heat-map analysis, and A/B testing built into every build.
🎯
GA4 & Tracking
Full GA4 and GTM setups with conversion tracking, enhanced e-commerce, and attribution modelling. Every decision backed by clean, reliable data.
🔄
Funnel Automation
Email, WhatsApp, and CRM workflows that move leads from first click to closed deal automatically — without manual follow-up.
📊
Reporting & Attribution
Weekly and monthly reporting tied to CPL, ROAS, and revenue — never vanity metrics. Full attribution across channels with clear, actionable insights.
Skill Depth
Numbers don't
lie.
Google Ads98%
Meta Ads95%
GA4 & GTM92%
Landing Page CRO90%
Funnel & CRM Automation88%
A/B Testing & Experimentation93%
Ad Copywriting96%
Reporting & Attribution91%
Marketing Philosophy
How I
think.
Great PPC isn't about chasing clicks or gaming algorithms. It's about building precision systems — where every element, from keyword to landing page to CRM follow-up, is engineered to convert and compound over time.
01
Strategy Before Spend
I won't touch your ad budget until I understand your business, your buyers, and your competition. Speed matters — but only after we know exactly where we're going and why.
02
Data Over Opinions
Gut feel doesn't scale. Every decision — bid adjustments, creative swaps, audience changes — is backed by performance data. If it can't be measured, it doesn't get deployed.
03
Design Is Conversion
The best ad in the world fails on a bad landing page. I treat page design, copy hierarchy, and form UX as performance levers — not aesthetic choices.
04
Funnels Are Systems
A lead that doesn't convert is wasted CPL. I build the full pipeline — ads, landing page, CRM, nurture sequences — so leads move forward, not go cold.
Previously Worked With
Brands that
trusted me.
Viralify
CMO · UK
Publicis Groupe
Perf. Consultant
PropTiger
Paid Ads Strategist
Al Futtaim
Paid Media Trainer
Urban Monkey
Growth Consultant
Adplants
Perf. Advisor
LogisEye
Lead Gen Consultant
150+ More
Global · 2004–Now
Portfolio
Campaigns that
actually worked.
A selection of paid media campaigns run across Google and Meta — each one built around a clear conversion goal, not a template.
Real Estate · Google & Meta
Karamchand Greens
Built a high-converting landing page and launched targeted Google and Meta lead campaigns to drive qualified real estate inquiries at scale.
Landing PageGoogle AdsMeta AdsLead Gen
Real Estate · Panvel
L&T Realty
Managed Google and Meta ad campaigns for residential inventory in Panvel, delivering high-intent leads through hyperlocal targeting.
Google AdsMeta AdsHyperlocalResidential
Real Estate · Full-Funnel
Rustomjee Urbania
Full-funnel lead campaigns across Google and Meta, focused on mid-income buyers. Delivered consistent CPL under benchmarks through localised messaging and landing page testing.
Full FunnelCROA/B TestingCPL Optimisation
Real Estate · International
Sphere
Planned and launched paid media campaigns targeting international renters. Focused on lifestyle-driven creatives, high-converting landing pages, and data-led optimisations across Google and Meta.
Google AdsMeta AdsInternationalLifestyle Creative
Real Estate · HNW India
Tomorrow View
Developed and managed paid media campaigns targeting HNWIs and land investment buyers across India. Focused on lifestyle-driven creatives, high-converting landing pages, and data-led optimisations across Google and Meta.
HNWI TargetingGoogle AdsMeta AdsLand Investment
Real Estate · Land Parcels
Godrej Forest Estate
Executed paid media campaigns for land parcel buyers, emphasising lifestyle-centric creatives, conversion-optimised landing pages, and performance-driven strategies across Google and Meta platforms.
Google AdsMeta AdsLand ParcelsPerformance Max
Let's Work Together
Ready to fix
your ads?
your ads?
Answer a few quick questions — I'll reply with a clear plan within 24 hours.
J
Jees Raj
Online · usually replies same day